BE AN ANIMAL HERO.

Many everyday products support animal testing. You don’t have to.
Going cruelty-free is easy!

RELIABLE INFORMATION

SIMPLE STEPS

CUSTOMIZABLE OPTIONS

YOU THOUGHT ABOUT GOING CRUELTY-FREE, BUT…

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  • You don’t entirely understand what cruelty-free is and why it’s important.

  • You’re not sure where to start.

  • You don’t have time to do the research required to find cruelty-free products and services.

  • You’re concerned about having to shop at different stores or use lesser-quality products or services.

TAKE A STAND AGAINST ANIMAL CRUELTY.

As experts in cruelty-free living, we simplify the animal hero journey by providing helpful tips, dependable product and service recommendations, and a customizable plan you can start using today. 

It’s easier than you think. We’ll show you how. 

Testimonial Entries

The love Betsy has for animals and making the environment they live in as safe as possible is truly inspiring. As a present, she gifted me The Body Shop’s Carrot Wash face cleanser and Carrot Cream face moisturizer- I love it! I would have never been aware of how many products out there are cruelty-free if it wasn’t for Betsy! Her authentic advice and awareness are the kind of passion you won’t want to ignore. I can’t wait to learn more from her & you’ll be hoppin’ glad you did too (:

Lindsay, Graphic Designer

Everyday solutions and information for you to start living cruelty-free.

WE PROMISE TO…

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  • Show you how to make cruelty-free simple and enjoyable with easy changes you can make starting today. 

  • Provide you with a cruelty-free plan you can customize to fit your lifestyle, budget, and current interests.

  • Keep you informed on the most current news in cruelty-free living.

  • Simplify your cruelty-free journey with carefully selected shopping and service recommendations in the Denver Metro area. 

FOLLOW OUR CRUELTY-FREE JOURNEY

Tropical vacation in a bottle - available in Denver today! 🏝  People often ask me if going Cruelty-Free means sacrificing quality or paying more money. The answer to both questions is...NO WAY! 🙌  Here’s a great example...Last year I disc
Be cruel to COVID, not animals.  Hey fellow COVID-19 warriors! 💪 Did you know that keeping your home’s hard surfaces clean DOES NOT mean having to compromise your commitment to living Cruelty-Free? 🙌  I am so excited to report that I just
Cruelty-Free beauty and body care - available today for delivery or pick-up! 🛒  Over the last few months I’ve heard from a number of friends who are frustrated by the long wait for deliveries from favorite Cruelty-Free companies. Supporting
Zinke Hair Studio sidewalk sale today and tomorrow! ⁣ ⁣ @zinkehairstudio in Wash Park (also in Boulder) provides me with a top-notch salon experience EVERY time! And as an Aveda Salon, every product they use is PETA certified Cruelty-Free. 💜🐇⁣ ⁣ I
Cruelty-Free Fashion in Denver! . Surviving winter in Denver means wearing (and carrying) a lot of layers - one minute it’s sunny and warm, then three inches of snow falls! . After learning about the harsh realities behind wool, leather, angor